Introduction

There are innumerable factors that can affect the search engines rankings. These factors vary from search engine to search engine as well as these vary from time to time as the search engines continue to improve upon their algorithm for ranking the sites. Out of the multiple factors that affect the search engine rankings, only few factors can be influenced by the webmaster that principally include the content management and the site structuring / programming etc. Few other factors that can be monitored are basically exploiting the loopholes in the search engines algorithms but such factors are short lived in their utility as the moment they are detected, they can adversely affect your rankings as well. As an example, while reciprocal link exchanges worked well for some time, today as the search engines have improved, this is looked down upon.

Therefore, it is important to focus on those ranking factors that you, as a webmaster, can control and influence.

First and foremost factors that can be controlled and rather I must add that as webmaster you should be first to control these factors are the unique content, and site programming as web page title, description, and various tags etc.

After having controlled these factors, next factors that can be controlled to varying extent are PageRank, TrustRank, Anchor Text, Keyword Density, Domain Age, URL, and Relevant Links.

While designing the site, make sure each page on your site has a descriptive page specific title and description. The title, description, and header tags as h1 and h2 tags are channels to communicate and emphasize the most important keywords of a specific webpage.

Syntax of web page url is very important. If the major keywords of your subject are there in your web url it would give great boost to the ranking of the page. Use of hyphens rather than underscore in the page also helps a lot. Don’t over indulge in increasing the keyword density. Many webmasters while programming the site, use is api-rewrite tool that creates html pages out of dynamic pages and generates url's like =id. Some search engines mistake them for session ids rather than the web content.

Simple Navigation:
Ideally, the navigation of the web site should not exceed 4 levels and where you are unable to control the levels till 4, give site map. Some Search engines take long time to crawl pages beyond 3 levels. Restricting your site to just 4 levels would get the site indexed fast. Whenever a new content is added, add a link to it from an existing spidered web page.

Choice of Domain and Location of Hosting:
While most common belief is that meaningful url relevant to the web content helps, even the domain does help. As an example, .ca domain and hosting in Canada will increase the domains search engine position in any .ca search engine. If you are targeting a specific region or market consider purchasing a local domain from here. These guys have the best domain and hosting packages on the internet.

Here are some tips to get you started and give you the best response for your ad...

1. Make sure you test your ad, landing page and product offer by placing low cost classifed or top sponsor ads.

2. Once you have tested your ads then you can roll out to more expensive solo ads.

3. Initially place one ad in 3 ezines. Then test which ezine pulls best response.

4. Once you know the best ezine, then place different ads to test which ad pulls best response.

5. Ask the ezine publisher to give a personal recommendation about your product. For this offer them a copy of your product for free. Personal recommendation will boost up your sales.

6. You can even purchase ads in bulk and get discount for the same. Tell the ezine publisher that you want to place your ad for the next 10 weeks in his newsletter and I am sure he will give you a hefty discount for the same.

7. Try to make solid relationship with the ezine publisher and get him to be your next joint venture partner. Once you do this your ads will start running in that ezine for free. You'll only pay the ezine publisher once you make a sale. This is a risk free scenario.

8. Focus on collecting leads and then you can sell them later with the help of an ecourse.

Make sure you apply these 2 simple steps and see your traffic counter explode within few days of creative efforts. I wish you all the very best and success in life and business.