It is not only the number of the links (link popularity) that counts, but also the "quality" of the links. A link from a good-quality webpage (ranked high by the search engines) matters more than many links from low-ranked webpages. One of the first search engines that used link popularity as a key factor in ranking websites was Google. One can check the number of links pointing to a website (link popularity) by querying Google with the search keywords link:http://whateversite.com Most search engines have similar functions for link popularity check. There are also many free services that allow one to query several search engines at a time regarding the link popularity of a website. For more information on checking the link popularity. Since link popularity has become such an important factor in determining search engine positioning, many solutions have been proposed for improving link popularity. A very popular and inexpensive way is link exchange (links swap). Done properly, it can dramatically improve your link popularity! |